10 Rules for Corporate Blogs and Wikis
10 Rules for Corporate Blogs and Wikis
1. Be authentic
2. Be an unmatched resource
3. Once you start, don’t stop
4. Keep it relevant
5. Measure your effectiveness
6. Monitor other blogs
7. Trust your employees
8. Use blogs for knowledge management
9. Use wikis for employee and customer collaboration
10. Develop an organizational content strategy now
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